Types of Digital Marketing (Online): SEO, SEM and PPC, Social Media Marketing, Content Marketing, Affiliate Marketing, Influencer Marketing, Email Marketing, Viral Marketing & Mobile Phone Advertising. These are mainly concentrated around online channels. Offline digital marketing comprises of mainly Radio, TV and Phone Marketing.
Now there’s a vast difference between both these different offline and online channels i.e. on the online platforms, we can measure the effectiveness of the ads/campaigns unlike the offline medium. Plus we have more control on the traffic whereas radio/ TV is too open. Plus creating brand awareness for a new brand is pretty much difficult as it would incur huge amount of money.
It cannot be guaranteed whether the correct target audience would be watching that ad or not. However in digital media and social media platforms like Google/ Bing/ Yahoo/ Facebook/ Instagram/ Twitter, effective targeting can be done depending on demographics, interest and user behavior. Hence, it is pretty easy to start over the internet rather than radio/ TV but the buying process would need to be followed strictly i.e.AIDA model.
The main challenge in digital marketing is that one has to remain updated with the latest updates/ changes that take place in relation with machine language, web development, algorithms, tools & technologies. Otherwise, one would fall off the grid as compared to the competition.
Digital Marketing has become more rewarding as well as challenging due to the following trends in 2019: