Digital Marketing in 2020

Digital Migrate | Digital Marketing | Social Media Marketing
Getting Ready for 2020 ????

Digital Marketing spending has gone up by another level in India. Digital Marketing is undergoing so many evolutions, just like human being did physically straight from the apes. But the change is really fast and inevitable. Almost everyone is present on the social media platform and uses Google.

India’s internet users have just crossed the 500 million mark figure, and obviously, that’s an opportunity for any upcoming start-up/ venture that wants to jumpstart their venture from zero. With the internet accessibility, smartphone moguls have endless opportunity for penetration in the rural, semi-rural & urban markets. However, it is a big surprise that out of 500 million users, 40% of the users are from rural India. And definitely, 97% of the users will be accessing the internet from their mobile phones.

The most important factors catering to these results are obviously the availability of bandwidth, cheap internet as well as calling packs for people, enhanced distribution of Internet Service Providers and a rise in growth of Woman users that almost comprise 42% of total internet users. (Source: Mint). The rise in the growth of woman users is very important because it simply means that more and more people are getting educated.

There has automatically been a spurt across businesses. Marketers will take the maximum advantage of customer experience because of the ability to communicate through the entire country in all the languages. This brings people nearer to the brands. People are so much active on Social Media Platforms such as Facebook, Instagram & Twitter.

When we had only TV, radio as Digital Marketing channels, it was more of a monologue because of one-way communication. Impacts were not measurable because there could not have been any engagements. But after the advent of the internet and Social Media, people have become more vocal. Digital and Social Media Marketing has really played a big game in this propagation.

India has got one of the highest numbers of Digital Marketing freelancers. This is because of the user base, tendency to learn, affinity towards English, and freelancers working abroad charge relatively higher. The global digital marketing software market size is expected to attain a value of 106 Billion US$. (Source: Grand View Research). And owing to huge number users, consumers & start-up ventures, eventually, a maximum contribution to this number will be from India itself.

The advent of Augmented and Virtual reality has already pushed digital marketers to create an experience for customers. This will also be a breakthrough in collecting information about customers by various business organizations as most of the marketing nowadays is behavior based. Facebook is spending a lot on Augmented Reality. That means, probably, we will be able to go hands-free on Facebook in the upcoming decade. Pokemon had bought a whole new thing into the AR world when the game completely took over reality. Google is planning to add 3D AR models to the search results, which is a whole new game for a search engine.

To be at the top of the Game, Amazon has really done some good things in its marketplace itself. Apart from Social Media platforms such as Twitter, Facebook, and Insta, they have taken the game to a completely different level. The way Amazon has optimized its platform in terms of SEO has given another definition to e-commerce marketing. Along with promotions on their platform itself, now sellers can promote their products on Amazon’s platform organically as well as through Campaigns.

Other online aggregator portals in India such as Flipkart, Headphone Zone, Real Estate portals, Classified Ad portals, Food delivery platforms, Online Cab applications, Payment apps, NEWS & what not have used Digital Marketing to their fullest. Earlier people used to think promotion only as an Expense, but now we can calculate ROAS (Return on Ads Spend) on it.

Change is inevitable, and a digital marketing agency/ freelancer/ social media marketer will need to keep themselves updated all the time. Creative videos, posting play a major role in engagement and branding. Online reputation management and presence is considered as one of the best ways to enhance the brand image or can also save a brand’s reputation. Hence, a strong social media presence will help to create brand value.

The advent of Google Duplex will be another step for Google as well as mankind. Though it is yet to be released in India; the fact is that how it will be impacting SEO is still pretty unclear. People will probably have to rely a lot on structured data; however, discussions are still on the go. We can only wait for the time to come; however Digital Marketers/ Freelancers will need to remain prepared for this advent as no-one knows what is coming next.

In the upcoming days, we should expect more and more people getting trained in Digital Marketing not because it has just become a profession/passion but also a mean to adapt to ongoing changes that are taking place in the digital world. There can be a positive effect due to the changes. However, the scene cannot be described as of now. So, let’s see.

Digital Marketing spending has gone up by another level in India. Digital Marketing is undergoing so many evolution just like human being did physically straight from the apes. But the change is really fast and inevitable. Almost everyone is present on the social media platform and uses the Google.

India’s internet users has just crossed the 500 million mark figure and obviously that’s an opportunity for any upcoming start-up/ venture that wants to jumpstart their venture from zero. With the internet accessibility, smartphone moguls have endless opportunity for penetration in the rural, semi-rural & urban markets. However, it is a big surprise that out of 500 million users, 40% of the users are from rural india. And definitely, 97% of the users will be accessing internet from their mobile phones.

The most important factors catering to these results are obviously availability of bandwidth, cheap internet as well as calling packs for people, enhanced distribution of Internet Service Providers and a rise in growth of Woman users that almost comprise 42% of total internet users. (Source: Mint). The rise in growth of woman users is very important because it simply means that more and more people are getting educated.

Considering all these factors, there has automatically been a spurt across businesses. Marketers will take the maximum advantage of customer experience because of the ability to communicate through the entire country in all the languages. This brings people nearer to the brands. People are so much active on Social Media Platforms such as Facebook, Instagram & Twitter.

When we had only TV, radio as Digital Marketing channels, it was more of a monologue because of one-way communication. Impacts were not measurable because there could not have been any engagements. But after the advent of internet and Social Media, people have become more vocal. Digital and Social Media Marketing has really played a big game in this propagation.

India has got one of the highest number of Digital Marketing freelancers. This is because of the user base, tendency to learn, affinity towards English and freelancers working abroad charge relatively higher. The global digital marketing software market size is expected to attain a value of 106 Billion US$. (Source: Grand View Research). And owing to huge number users, consumers & start-up ventures, eventually, a maximum contribution to this number will be from India itself.

The advent of Augmented and Virtual reality has already pushed digital marketers to create an experience for customers. This will also be a breakthrough in collecting information about customers by various business organisations as most of the marketing nowadays is behaviour based. Facebook is spending a lot in Augmented Reality. That means, probably, we will be able to go hands-free on Facebook in the upcoming decade. Pokemon had bought a whole new thing into the AR world when the game completely took over reality. Google is planning to add 3D AR models to the search results which is a whole new game for a search engine.

To be at the top of the Game, Amazon has really done some good things in their marketplace itself. Apart from Social Media platforms such as Twitter, Facebook and Insta, they have taken the game to a completely different level. The way Amazon has optimised their platform in terms of SEO has given another definition to e-commerce marketing. Along with promotions on their platform itself, now sellers can promote their products on Amazon’s platform organically as well as through Campaigns.

Other online aggregator portals in India such as Flipkart, Headphone Zone, Real Estate portals, Classified Ad portals, Food delivery platforms, Online Cab applications, Payment apps, NEWS & what not have used Digital Marketing to their fullest. Earlier people used to think promotion only as an Expense but now we can calculate ROAS (Return on Ads Spend) on it.

Change in inevitable and a digital marketing agency/ freelancer/ social media marketer will need to keep themselves updated all the time. Creative videos, posting play a major role in engagement and branding. Online reputation management and presence is considered as one of the best way to enhance the brand image or can also save a brand’s reputation. Hence, a strong social media presence will help to create brand value.

The advent of Google Duplex will be another step for Google as well as mankind. Though, it is yet to be released in India, the fact is that how it will be impacting SEO is still pretty unclear. People will probably have to rely a lot on structured data however discussions are still on the go. We can only wait for the time to come however Digital Marketers/ Freelancers will need to remain prepared for this advent as no-one knows what is coming next.

In the upcoming days, we should expect more and more people getting trained in Digital Marketing not because it has just become a profession/passion but also a mean to adapt to ongoing changes that is taking place in the digital world. There can be a positive effect due to the changes however the scene cannot be described as of now. So, let’s see.

4 Comments

Add a Comment

Your email address will not be published. Required fields are marked *